Cailee Campaign
Cailee is a 6 year old with a GoFundMe Bucket List of things to see before she loses her vision from a rare vision disorder. Her dream is to become a fashion designer when she grows up.
FabKids supports Cailee’s bucket list with a sightseeing trip to San Francisco and works with her to design a collection to be sold on FabKids.com (100% Net proceeds go to Cailee’s GoFundMe bucket list)
Cailee’s Tee Corner
The Campaign includes a new landing page/shop that support both merchandising and marketing goals.
Tell Cailee’s story
Feature Cailee’s day in SF
Shop-able item and outfit grid for Cailee’s new tee collection
Link to relevant sites about donations
Rough idea sketches on the page layout
Concept Phase
I started wire framing in Sketch to brainstorm on the overall flow of the page.
Final Design Phase
After I set the flow and general aesthetic of the page, I collaborated with the creative team on photography selection.
Shopping Experience
We wanted to translate the campaign aesthetic to the shopping experience on site. I designed emblem to work with the outfit/item images on the shopping grid to achieve a cohesive shopping experience for the Cailee’s Campaign.
