I’m a hybrid UI/UX designer based in San Francisco Bay Area.

I have multidisciplinary design background, from communication design to user experience design for desktop and mobile web platforms. With a background in graphic arts and user-based design, I have designed profitable websites and product features that have been deployed to end user successfully.

 
 Design Craft
 Strategy
 Solution
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  Checkout Redesign   Design iterations through careful investigation, detailed analysis and user session observations.

Checkout Redesign

Design iterations through careful investigation, detailed analysis and user session observations.

  Registration Optimization   Using A/B tests to educate design decisions for different phases of registration flow optimization.

Registration Optimization

Using A/B tests to educate design decisions for different phases of registration flow optimization.

  Site Speed Improvement   Provide opportunity assessments and UX recommendations through deep dive research.

Site Speed Improvement

Provide opportunity assessments and UX recommendations through deep dive research.

  Credit Meter   Using user testing feedback to inform design decision.

Credit Meter

Using user testing feedback to inform design decision.

  Site Navigation Improvement   A cohesive UI and functionality update from desktop to mobile..

Site Navigation Improvement

A cohesive UI and functionality update from desktop to mobile..

  Collection Page Design   Landing pages that tell a visual story.

Collection Page Design

Landing pages that tell a visual story.

  Sign In Error Page   An interface enhancement to improve sign in with error experience.

Sign In Error Page

An interface enhancement to improve sign in with error experience.

  Photo of a lifetime

Designer by Choice, Artist at Heart.

Originally a city girl from Hong Kong, I now reside in San Francisco Bay Area. Outside of work, I enjoy swimming, experiencing different cultures (hence the year of travels), love color, simplicity and abstract art.

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To be nobody-but-yourself — in a world which is doing its best, night and day, to make you everybody else — means to fight the hardest battle which any human being can fight; and never stop fighting.
— E. E. Cummings