On one of the most shopped pages, Clearance page, we decided to break only boys’ products for the boy clearance category, and only girls’ products for the girls clearance category.

Implemented the color box placeholder as a visual feedback for the user.

Fun loading icon for empty loading pages to divert user’s attention and reduce users’ perception of time.

For single category pages with heavy content, such as Shop All Outfits page and Clearance page, we displayed six rows on desktop and twelve rows on mobile upon page load, and following a “load more” button which would load the rest of the products upon the user clicking.