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THOMAS WATCH SERVICE
Thomas Watch Repair Service is a newly established timepiece repairing business located in Pleasanton, California. Since it is a family owned business serving local needs, we crafted a vintage feel to the branding in 2011. As a result, we used the color brown as the main color theme with a catchy vibrant orange accent to the shop logo. As the business grew steadily, we developed an alternative identity for Thomas Watch Repair Service in 2012. The color combination of black and light beige made the perfect fit to achieve a bolder, more modern feeling. As a distinguishing touch, we utilized the clock arms as a cohesive accent throughout the new branding.
BRANDING
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WILLIAM CHAN PHOTOGRAPHY
William Chan has a dream of incorporating his cat into his photography business logo. As a symbol of collaborating with something special that represents oneself, the logo design underscores the point that a brand is nothing without history. William Chan’s passion for photography as his love for a cat is thus portrayed in the logo design, blending use of the camera shutter with the facial image of his cat. The logo design is simple yet tells a story of who William Chan is, a photographer with love and passion.
ICON DESIGN
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SHARAKU PAINTERTAINMENT
Sharaku Paintertainment opened for business in 2011 in Pleasanton, California. Families come to the shop to paint and create, as well as to enjoy fun creative time. As a result, the shop identity has been targeted to reflect fun and creativity. The logo design incorporates a cartoon character which shares similar characteristics to the shop owner herself. Further developing the theme, we later created four additional cartoon characters, canvas, paint bottles, and painting brush, to emphasize the interactive activities of the Sharaku Paintertainment studio.
BRANDING
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THE LEE'S FAMILY
Tracy and Eddie Lee are close friends of mine, and they wanted a custom logo design for their wedding. My concept bonded both of them into sharing the alphabet “L”, for they would be sharing the same last name in marriage. Evoking a three-dimensional touch, the L in the middle made e & t a whole. Additionally, I personally designed illustrated characters from their own favorite childhood cartoon characters. The miniature “Tracy and Eddie Lee” were used as wedding icons, in coasters, wedding invitations and baby shower posters.
2013
CHARACTER DESIGN
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KW WEDDING
The bride also wanted to incorporate piglets and floral pattern into the logo. As tricky as it sounded at the beginning, I successfully designed a cute logo that fulfilled all their requests, letting the initials speak for themselves. We then followed up by creating a cohesive peach and ivory tone to every aspect of the wedding souvenirs and materials, to reflect the love and light of the wedding.
2013
GRAPHIC DESIGN
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MARUCHAN PACKAGING
Maruchan Ramen Packaging Redesign is a project I originally did in college but revised in 2012. Due to the intense competition in the market for ramen noodles, any re-design of the ramen noodle packaging has to attract consumers’ attention by whetting their appetite or desire to try the product. The original color theme and text combined with the image could not keep pace with changes in the market. Therefore, the re-design colorfully reflected greater variety, drawing the shopper with a more eye-catching design. To associate the brand with a recognizable symbol, I developed a boy character from Maruchan’s original logo, that enabled the consumer to easily distinguish Maruchan from other brands on the market.
2013
PACKAGE RE-DESIGN
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MJT
The Museum of Jurassic Technology exhibits many odd, mysterious experiments and collected objects from the 21st century. Design of the exhibit images had to strongly portray the innate ‘feel’ of the museum – mysterious, exotic, obscure and curiosity-driven. The museum’s design brief that I transformed into the graphics had to turn something familiar into something unfamiliar. Thus Dots, a simple circular shape that is appealing yet curious, is now used as the underlying element of the museum’s new identity system. Using the circle concept, visitors can better relate to the museum’s motto and message.
2013
ART DIRECTION
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CUBES
A selection of cubes showcasing detail works with the use of paper, glue and xacto knife.
2013
DRAWING
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PROJECT 922
A collection of hand-drawn sharpie illustrations dedicated to some of the most important people in my life.
2012
DRAWING
